Organic Report: analytics you were dreaming about

When mobile marketers analyze their traffic channels, some of their channels remain a mystery. Where does the traffic come from? ASOdesk answers this question and more.

Some time ago we covered the Organic Report in terms of Semantic Research → Read here.
In this article we will cover the Organic Report in all its glory.
Let’s see how to use OR on the app example — Jetradar — Cheap flights and airline tickets.

Semantic research:
You were wondering: Am I missing some keywords? Am I tracking all the keywords?
Organic Report displays all the search requests through which your and your competitor’s apps are found. You can SPY on them 🙂 Just add any app you want into your account and see the keyword base in OR module.

If your app is already in stores, you might see keywords by which your app can be found — even if you didn’t include them!
Let’s say that your app and keywords have been added. Go to the Organic Report Module and scroll down the page collecting all the words that you don’t have.
Number of installs from search request (conversion):
Organic Report shows the estimated number of installs from the search requests for your apps and your competitor’s apps.
You may have been wondering, which words are actually working and what is the conversion for each? ASOdesk Organic report shows this info for any app you add into your account. Below is the example of a flights app.

Total Organic history:
So, you have done an ASO release and don’t know how to check the efficiency? Go to the Organic Report Module and see how your app has been performing for the last 10 days. There you will find a history table and Keywords pie chart illustrating this.

Competitive analysis
Let’s see how to spy on competitors with OR. In case of Jetradar, the competitor will be KAYAK Flights, Hotels & Cars app.

First, we add the app as a competitor and in the Competitors Module or add the app directly to the dashboard and track it. In our case we added the app to the dashboard. Go to the KAYAK app’s Organic Report Module.
So I want to spy on their keywords, what do I do:

Scroll the page down to see the list of the keywords KAYAK app is found in the Mobile Store. If you see “plus” symbol that means you don’t have this word for your semantic core. Press on “plus” and collect the competitors words.

Voilà!

Register to try ASOdesk.com Organic Report feature NOW!

Thank you for your interest, write to us if you have any questions, suggestions or comments — hello@asodesk.com
If you think we’re awesome — tell your mobile world friends about us!

Have a nice day!

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