ASO news digest for April 2024
Apple Search Ads platform is now available in Brazil and eight other Latin American countries. Google Play Store Search tab redesign introduces a persistent bottom bar. AltStore appeared on iOS in Europe. Read the most important news for ASO specialists and app publishers in our latest digest. Read more
ASO news digest for March 2024
Apple unveiled new options for app developers in the European Union, including direct distribution from developers' websites. Google Play announced AI-powered FAQs and recent YouTube videos for game apps. Read all the latest news from the App Store and Google Play in our digest. Read more
How to use custom store listings on Google Play: 5 lesser-known tips
Custom store listings on Google Play help you share more about your app or game. You can set up who you want to show them to: for example, residents of a particular region or registered users who have not used your product for a long time. In this article, I'll share how you can use the tool differently to effectively test ASO hypotheses and improve your conversion rate from impressions to installations. Read more
Apple Search Ads in Brazil and around the World: How to Launch and Scale
On February 22, Apple announced that Apple Search Ads (ASA) is coming to Brazil and eight other Latin American countries. Now is a great time to acquire target users from ASA around the World or to prepare for the launch in Brazil. In this article, we'll discuss how a holistic approach to Apple Search Ads can be an essential driver of iOS app growth. Read more
ASO news for January 2024
Apple has officially allowed developers to use alternative app stores in the European Union, but the new rules have sparked developer outrage. Google will allow more real-money games on the Play Store. Read all the latest news from the App Store and Google Play in our digest. Read more
Step-by-step instructions on how to publish an app on Google Play Store
Google Play has 2.5 billion active users per month in over 190 markets worldwide, making it one of the best app stores for attracting traffic to your app. In this article, we will guide you through the process of publishing your app on the Play Store and how to promote it using ASO (App Store Optimization). Read more
ASO news digest for December 2023
ASO specialists observed an unexpected drop in app rankings in the App Store. Google may be testing a new version of search on Play Store. Read all the latest App Store Optimization news from the App Store and Google Play in our digest. Read more
ASO news for November 2023
Google introduced stricter app testing requirements and extended review time for new apps. EU iPhone users may gain access to apps outside the App Store next year. Open AI announced customizable GPTs and a store for them. Read all the latest ASO news from the app stores in our digest. Read more
The complete App Store Optimization guide for 2024
App Store Optimization (ASO) helps your app to reach the top spot in the search results and gain thousands of installs from the App Store and Google Play. We created a complete guide on how to work with ASO in 2024. Here you will find answers to the most important ASO questions: how to collect a semantic core, create effective visual and textual metadata, use In-App Events, LiveOps, Custom Product Pages, influence browse traffic, and work with alternative stores. Read more
Black Friday at Asodesk: up to 40% off all plans
From November 20–26, Asodesk is offering a Black Friday special — you can get up to 40% off all plans for ASO and work with reviews. In this article, we will tell you more about the promotion, share results users have achieved thanks to Asodesk, and remind you of the recent changes to our platform. Read more
ASO news digest for October 2023
Apple announced new delivery metrics in the Push Notifications Console. Google will release AI apps to easily report offensive content. Angle Agency is offering up to 30% off all ASO services until November 30. Read all the latest App Store Optimization news in our October digest. Read more
ASO news digest for September 2023
Apple announced that pre-orders by region are now available. Google Play Store introduced "The Play Report" YouTube Shorts series. Asodesk introduced the global update of its navigation. Read all the relevant App Store Optimization news from the App Store, Google Play, and Asodesk in this digest. Read more